100% Australian owned and partnering with other small Australian businesses aligned with our ethical and sustainable philosophy.

Earth First

Natural materials with gentle, small batch processing to retain product integrity. Free from harm, always. Minimised waste.


Fair and safe working practices with farming and production. Empowering employment and community.


Sustainable at every stage. Third party audited and accredited with global standards.


natural materials

Inviting you to fill your home with the warmth of premium, natural materials produced with love and care by small Australian businesses with a sustainable and ethical approach.

Shop the range here.

stack of charcoal towels in 7 piece set on a raw edge wooden stool with a pale background
Image of stone sheet set on a bed with pillows propped up against the wooden headboard, eucalyptus leaves in a small glass vase and books on the bedside table. There's beige china cups and bowls on a wooden tray . The top sheet is turned back invitingly.

our promise


True sustainability is social and environmental. Carbon neutral, free from synthetic materials, minimised resource use (70% less water in textiles) non azo dyes and fully compostable textiles are our 'without a trace' approach. Living wages are across our entire supply chain - farming, raw material selection, production and delivery. Independently accredited with global standards; GOTS, FSC, OEKO-TEX.

Wholly Grail Store

zero waste

live lighter

Wholly Grail lightens your load too. Carbon neutral shipping and compostable packaging with biodegradable tape isn't where it ends. We produce beautiful home, beauty and lifestyle products that last a lifetime, or longer. When you are truly finished with them - after sharing, repurposing, upcycling and renewing, our products can be easily composted as nutrients for the earth that they came from. No waste to see here.

Image of blue green mandala towel with white tassels draped over a crocheted park swing attached to a large old winding tree, with bush in the distance and the glow of a setting sun.
image of white towels stacked in foreground with texture of cotton visible, sitting on a wooden bathroom bench surface with a hanging white towel in mid distance and sage green door in further background


sharing the love

Wholly Grail is a network of home, beauty and lifestyle brands working together to provide the wholly grail shopping experience - natural, sustainable and ethical home and lifestyle products that heal the world.

By coming together with Wholly Grail, our network supports mind fit projects for post natal depression and anxiety. Shop 'til your heart's content and join our mailing list to find out more.